Staying ahead of the curve in the ever-evolving world of social media is crucial. I've seen many social media specialists struggle to keep up with fast-paced digital trends. Extracting actionable insights from an overwhelming amount of information is a common challenge. But here's the good news: AI tools like ChatGPT, SEMrush, and Google Trends have revolutionized market research. These technologies make the once-tedious task of research almost enjoyable, turning complex data into clear, actionable insights. Our social media specialist, Hien, has leveraged these tools brilliantly, keeping our strategies sharp and our audience engaged.
A Social Media Specialist's AI Journey
Challenge
Imagine Hien, our social media expert at Talent Edge, navigating the ever-shifting terrain of trends, audience preferences, and competitor activities. It's like trying to keep up with a hyperactive puppy in a room full of squirrels. Traditional market research methods? They felt like wading through a swamp of endless data, resulting in what we fondly refer to as "analysis paralysis." This overwhelming data deluge made it challenging for her to extract those valuable nuggets of actionable insights, ultimately slowing her down and disrupting our social media mojo.
Solutions
Enter stage left: AI tools like ChatGPT, SEMRush and Google Trends—Hien's new best friends. These innovative tools transformed her research process from a tedious chore into a streamlined activity, providing precise, real-time data effortlessly. Ready to see how Hien cracked the code? Let’s dive into her RISEN Framework.
Framework for AI-Driven Marketing Research using RODES
RODES Framework
R – Role: [Specify the desired role for the AI.]
O – Objective: [State the objective for the AI.]
D – Details: [Provide context or constraints for the AI.]
E – Examples: [Include any relevant examples or model answers.]
S – Sense Check: [Confirm understanding of the objective and guidelines.]
Real-World Prompt Examples
1. Trend Analysis
R - Role: You are a market analyst specializing in identifying emerging trends in AI within the marketing sector.
O - Objective: Discover the latest AI trends in marketing for 2024 to ensure your strategies remain relevant and engaging.
D - Details:
Identify emerging trends in the use of AI in social media marketing, content marketing, and digital advertising.
Analyze shifts in AI-driven content formats, themes, and distribution channels.
Recognize changes in AI-driven ad formats, targeting techniques, and platforms.
E - Examples: Here are some examples you should use to model your answer (note – these are on different aspects to help you understand the frameworks and styles that work):
"What are the emerging trends in AI in social media marketing for 2024? Include advancements in AI tools, popular platforms, and AI-driven engagement strategies."
"What are the latest trends in AI-driven content marketing for the upcoming year? Highlight new AI content creation tools, distribution channels, and engagement techniques."
"Identify the current trends in AI for digital advertising in 2024. Include changes in AI ad formats, targeting techniques, and performance metrics."
S - Sense Check:
Ensure the trends identified align with the brand’s goals and audience preferences.
Verify the trends with additional data sources or expert opinions.
2. Audience Insights
R - Role: You are an audience analyst focusing on understanding the demographics, interests, and engagement patterns of the target audience.
O - Objective: Tailor content and engagement strategies effectively based on audience insights.
D - Details:
Analyze demographics, interests, job titles, and industries of the target audience.
Examine engagement patterns across different content types and platforms.
E - Examples: Here are some examples you should use to model your answer (note – refer to these examples for different contexts to see how the frameworks and styles can be applied.):
A detailed demographic breakdown of our target audience who engage with our LinkedIn posts about offshore hiring. Include information on age, gender, location, job title, and industry
The main interests and pain points of our LinkedIn audience engaging with content related to offshore hiring. Focus on areas such as industry trends, entrepreneurship, networking, and leadership
The engagement patterns of our LinkedIn audience over the past six months. Identify the types of content (articles, videos, infographics) that receive the most interaction, including likes, shares, comments, and the time of day they are most active
A detailed persona for a typical audience member based on the demographic breakdown, interests, pain points, and engagement patterns.
S - Sense Check:
Cross-check insights with internal data and feedback from customer interactions.
Ensure insights are actionable and relevant to current marketing strategies.
3. Competitor Analysis
Objective: Gain insights into competitors’ successful strategies to inform and refine your own content plans.
R - Role: You are a competitor analyst responsible for gaining insights into competitors’ successful strategies on their websites and social media channels.
O - Objective: Inform and refine your own content plans based on competitor analysis.
D - Details:
Analyze competitors’ content performance, themes, and engagement metrics on their websites and social media channels.
Identify successful strategies and tactics used by competitors across various digital platforms.
Use SEMrush features for website analysis, including traffic sources, keyword rankings, and backlink profiles.
E - Examples: Here are some examples you should use to model your answer (these cover different areas to help you understand the frameworks and styles that work):
“Analyze the recent social media posts of our top three competitors. Identify which types of content (videos, images, articles) are performing well based on likes, shares, and comments. I have attached the social media analytics reports for detailed insights.”
"Review the engagement strategies used by our competitors on Instagram and LinkedIn. Highlight the most effective tactics they are employing, such as posting frequency, content types, and interaction methods. Relevant engagement metrics and insights reports are attached."
"Examine the ad formats, messaging, and targeting techniques of our competitors' digital advertising campaigns. Identify trends and successful strategies. Include Google Analytics reports and other relevant data for comprehensive analysis."
"Use SEMrush to analyze the website performance of our top competitors. Identify their top-performing pages, keyword rankings, traffic sources, and backlink profiles. I have attached the SEMrush reports for detailed insights.”
S - Sense Check:
Validate findings with industry benchmarks and trends.
Ensure competitor strategies are adaptable and suitable for your brand.
4. Content Performance
R - Role: You are a content specialist tasked with determining what content resonates most with the audience.
O - Objective: Replicate and build upon successful posts to maximize engagement.
D - Details:
Review engagement metrics of recent posts.
Identify patterns and themes in high-performing content.
Analyze the use of hashtags and keywords in successful posts.
E - Examples: Here are some examples you should use to model your answer (note – these are on different aspects to help you understand the frameworks and styles that work):
"Review our last month’s social media posts and identify which types of posts had the highest engagement."
"Analyze the performance of our blog posts over the past quarter. Determine which topics and formats generated the most traffic and engagement."
"Examine the engagement metrics for our video content on Instagram. Identify the most popular videos and common themes."
S - Sense Check:
Compare performance metrics with industry standards.
Ensure insights are specific and can be implemented in future content plans.
5. Keyword and Hashtag Research
R - Role: You are an SEO specialist focusing on optimizing posts for searchability and engagement.
O - Objective: Use relevant and trending keywords and hashtags to increase reach and engagement.
D - Details:
Identify high-performing keywords and hashtags related to AI trends in marketing.
Analyze the effectiveness of keywords and hashtags used in top-performing content.
E - Examples: Here are some examples you should use to model your answer (these cover different areas to help you understand the frameworks and styles that work):
"Suggest high-performing keywords and hashtags related to AI trends in marketing that we can use to increase our reach and engagement on social media. Use data from Google Trends to identify rising search queries and Google Keyword Planner for search volume and competition levels."
"Identify trending keywords and hashtags in the AI marketing industry for the current month. Use Google Trends to spot emerging topics and Google Keyword Planner to analyze search volume and competition. Provide suggestions on how to incorporate these keywords and hashtags into our content strategy. I have attached the Google Keyword Planner reports for detailed insights.”
"Analyze the keywords used in our top-performing blog posts about AI in marketing. Identify patterns, commonalities, and opportunities for optimization."
S - Sense Check:
Verify keyword and hashtag recommendations with keyword research tools like Google Trends and Google Keyword Planner.
Ensure suggested keywords and hashtags align with the brand’s content strategy.
Human Touch:
While AI tools provided Hien with a treasure trove of data, it was her expertise and intuition that brought it all together. Hien's deep understanding of our brand and audience allowed her to filter through the AI-generated insights, ensuring they aligned perfectly with our goals. Her ability to interpret the data and apply it creatively is what truly set our social media strategy apart.
ChatGPT Outcomes:
The results? Phenomenal. ChatGPT provided Hien with detailed reports on trending topics, top hashtags, and key engagement metrics. For example, one report highlighted the rising popularity of "eco-friendly travel" and "local culinary experiences," which Hien quickly incorporated into our content strategy. Here's a glimpse of the output:
1. Trend Analysis
2. Audience Insights
3. Competitor Analysis
4. Content Performance
5. Keyword and Hashtag Research
Transform Your Market Research Today!
Ready to revolutionize your market research process? Dive into the world of AI with our tailored workshops and consultations. Learn how to leverage powerful AI tools like ChatGPT to stay ahead of the competition and make data-driven decisions that propel your brand forward.
Contact us today to schedule your session and take the first step towards smarter, faster, and more effective market research.
Reach out to us on WhatsApp at +84 90 9958581.
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